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Marketing Strategies
Five key measurable marketing strategies
1-Utilize community data to target outreach to reach diabetics.
2-Advertise our services on radio and TV spots.
3-Create an online presence so that patients can find us on a google search.
4-Reach out to physician practices and hospitals to introduce your services.
5-Direct outreach to diabetic patients in the community.
Explanation of methods for measuring these five marketing strategies
1-We can measure our success at reaching diabetic patients by analyzing the number of requests we have received in a year period for further information and/or first appointments.
2-We can analyze the number of viewers that have seen and or heard our ads on the Tv and radio.
3-We can monitor online traffic and the number of visits that are made to our website.
4-We can measure the number of physician offices and hospitals we have reached out to in a year period.
5-We can measure the methods in which patients say they first learned about our practice and access what outreach methods have been most successful.
Explanation of how each strategy incorporates marketing segmentation
1-Community data can assist us in marketing segmentation of our target audiences.
2-Radio and TV ads can be targeted to different segments of the community and air on specific targeted channels and stations to reach more people.
3-Online ads can be utilized in direct marketing and can reach people who might benefit from our services.
4-Reaching out directly to providers and hospitals can help introduce our diabetes management program and services.
5-By marketing directly to already identified diabetics in our county we can optimize the chances of patients trying our services.